“It’s not about who you know, as much as it’s about who you don’t know, that leads us to new insights and discovery.” (Quote unknown) If you have business experiences unrelated to your regular job, can you include this as something you actually learned — that your regular day job…

Why is writing an important business skill? — For starters, writing is a form of thinking. It is something anyone can practice and get better at. Throughout my many years in marketing, I’ve learned that most successful copywriters are not master artists, that come up with genius ideas. We have deadlines. And your clients don’t care about you…

Why would you write a video script — when you can just fly by the seat of your pants to cobble together your story? You want to maximize the emotional narrative and impact of your story. You also probably want to increase your opportunities for creative moments. You also probably…

You read that title correctly. Let me explain this strange paradox… Is it apparent how we are all influenced by acquaintances and friends? Truth be told, our social observations are not as accurate as we imagine. …

First off — I’m not advocating nationalism or jingoism; however, this doesn’t mean that I’m not proud to be Amerian — I am! Also, I don’t consider myself to be xenophobic, or against a “non-American” identity. If it wasn’t for my immigrant mother I wouldn’t exist. All the more, despite…

Many start-ups spend copious amounts of time thinking about their mind-blowing product. The sad reality is that there’s a lot of arduous sweat that goes into building an app, or writing a book, or creating a service. And, the biggest problem isn’t the myopic and short-sighted solipsistic emotion that goes…

There are billions of businesses with billions of benefits, and companies ready to one-up you, and do it better. You’re never as unique as you think — until you’re in a recognizable community. (I’ll explain) Truth is: the experience traditional marketing “experts” learned throughout the past, isn’t relevant for the…

I’m sure you have particular people you go to for book recommendations — I go to Ryan Holiday. One of his all-time favorite must-reads is :Hooked: How to build habit- forming products, by Nir Eyal. Simply, the generous wisdom you can glean from this evergreen marketing book, will add to…

Identity 2. Struggle 3. Suspense 4. Cliffhanger 5. Discovery 6. Surprise 7. Result Please email me if you want this unpacked. Mark@CopywritersDigest.com